Do I need to get a customer’s permission in order to send them text messages?
Yes, you do need to get a customer’s permission to send them text messages. Federal law consent requirements and industry best practices vary based on whether a text message includes a marketing message. As of October 16, 2013, if you plan to send marketing text messages, prior express written (electronic) consent is a requirement. If you will exclusively send account management text messages (e.g., text messages that alert a consumer about an upcoming payment due date or a missed payment), then you only need “prior express consent.”
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